Shoukat Ali Toor

Freelancer


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  • From PAKISTAN
  • Member Since Sep 2020
  • Last Online 3 years ago

Amazon Product Hunting – Product Research Edit

Description

Welcome! It’s really a pleasant pleasure to have you at my gig. If you’re a business owner and deadly engaged in other overwhelming decision making business affairs THEN you simply need a pair of helping hands who can look after your business to provide you a great comfort level to maximize your time and productivity. Rest assured; you’ve clicked on the right gigs who can definitely deliver excellence up to your entire satisfaction. I’ve got requisite professional ecommerce training for the TRILLION DOLLARS Ecommerce Industry from a leading ecommerce giant called Enablers Pakistan with the main focus on Private Label (brand building). 

Based on my extensive knowledge; I can provide you a winning & profitable Product hunting services keeping in view all the fundamental rules listed below:

BASICS OF PRODUCT RESEARCH & HUNTING:

It’s an open secret that everyone is searching for the golden egg, an ideal product, a life-changing product. Well, guess what? This product is neither going to appear magically in front of you nor anyone’s ever going to put it on a plate for you. You will have to swim through the ocean of 500+ million products on Amazon and make an informed decision after diving in.  Here are some fundamental rules to hunt a profitable & winning product on this ocean.

HIGH DEMAND LOW COMPETITION:

It’s absolutely mandatory to find a product that has a high or even medium demand. What does that mean? Demand will determine how much time your product will take to sell off once it is up for sale on your Amazon storefront. Consider demand as the flow of a river and that every product niche has a distinctive flow. You would want to enjoy a canoe ride where the pace of the water is extraordinary, enough to take you to your destination quickly without toppling you over on the way.

I will also be looking at our competition and the number of competitors in total to analyze if this will be the right market for us to dive into. The number of competitors can reasonably be compared with the depth of the river. So your product would have to swim more in order to come to the surface level for visibility.

So ideally speaking, you would want to hunt for a product that has a high sales velocity by default and less number of sellers for you to shine among from easily. Whatever product you finalize, you will have to develop a corresponding strategy to bring it up to the 1st page. Now let’s address the elephant in the room, how do we ascertain the demand ‘exactly’? The plain and simple answer is ‘I cannot’, I can only provide an estimate and predict sensibly using different tools and get a feel on the level of demand from multiple channels. The most famous tool recommended by all gurus out there is Jungle Scout (JS) Chrome Extension, Helium 10, Viral Lauch & Merchant Words for cross check different aspects. Usually, it is recommended for beginners to analyze the total revenue, price, reviews, sales per day, etc.

KEYWORD SEARCH VOLUME:

This should stand second on your checklist in terms of its importance and relevance. You should always treat keyword search volume exactly the same way like a Sales & Marketing Professional looks at footfall in a mall or a market place. The more the people enter the mall or in our case are searching for the keyword (broad or specific) the more likely the product is going to sell and thus, judged as high in demand.

There are several tools that are out there which share different types of data while showing keywords. I always recommend my clients to use ‘authentic’ tools and advise them to investigate how different tools are acquiring their data. A premium tool that will help you throughout your Amazon journey i.e. Product Hunting, Backend Keywords, PPC Campaigns & Bidding, Product Title, Product Features, etc.

SEASONALITY:

The product that we select should not be a hot selling item for just one season or is in demand once a year. The product demand trend can easily be checked using Google Trends by punching in the product keywords. Products with low seasonality will first of all be unpredictable with their sales and secondly will only deliver for a specific duration. So, it’s a no go area for the new sellers especially because it will only be a battleground for factories or whole sellers in these categories.

MONITORING THE CONSISTENCY OF PRODUCT BEHAVIOR:

Demand, Keyword Search, Seasonality, checking their results once it is like taking a snapshot of the situation for that particular moment. You need to keep this in your mind that whatever results you get are for that specific time only. So you need to set a specific time, spanning from weeks to a month or maybe more than that based on the product, just for monitoring the product behavior and see whether it is behaving consistently over a period of time.

PRODUCT TITLE:

When using hunting tools you should not make a mistake by using the product title but you should use the main keywords while analyzing the product being investigated. It’s a common rookie mistake to get excited with Tools Opportunity Scores ratings by using incorrect terms.

HEALTHY MARGINS:

This is quite often a pitfall for newbies. They get excited looking at product results erroneously and finalizing a product declaring it to be a hot seller. What they fail to take into account is the fact that how much will they be able to source the product for and how much are they going to sell it for. You are putting so much time, effort and money not to earn cents but dollars and lots of them. So I strongly recommend that the selling price of the product should be between $15 – $40 (at least for newbies). In order to check margins and have a reasonable idea, I always prefer to check the FBA calculator

AVERAGE REVENUE & MONTHLY UNIT SALES:

As per experienced sellers, the average revenue for the targeted product niche should be more than $5,000. This is an indication of the sales volume, the total market in terms of $ the product is currently operating within. The bigger the cake, the bigger a slice that can be cut and the bigger the bite you can take. Similarly, another indication of the sales volume is that the number of units, if 300 units of the product are sold, there might be enough room for a new entrant to squeeze into.

CUSTOMER REVIEWS:

Certainly, reviews constitute social proof. Why is the number of reviews critical after all? First of all, everyone knows that Amazon has laid a strict hand on reviews lately and that raising reviews is one ‘helluva’ of a job itself. Unless you are glued up to a product and that you have ample time & money on you, you should avoid products with reviews in the bracket of 500 – 5,000. Put yourself in the customer’s shoes, there is some sense of security and safety when you see some number of reviews. ‘That figure of 2,500 reviews has gotta mean something, I mean there might be some paid/fake reviews but they can’t be that many, can they?’ These are some questions that usually cross by your mind.

Experienced sellers usually profess about a formula that the product that you finalize should have 3 sellers in top 10 should be below 50 in reviews and that if the top 3 players have more than 1,000 reviews it will be a tough market and you should anticipate a significant amount of time/money to be spent. So for that reason, it is a no go area for new sellers.

SMALL & LIGHT WEIGHT:

My advice is to choose a product which is of less than 5 pound weight and does not have extraordinary dimensions. Why do I suggest this? Sellers are extremely sensitive about their expenses at least in the beginning and they usually get frustrated about surprise costs that just uselessly pop up every now and then. Heavy and large-sized products will increase the transportation cost which is computed based on volume i.e. from supplier to Amazon warehouse to the final customer. There will also be an increased cost for Amazon to keep your product in its warehouse. Their calculation is mostly based on the dimensions so I advise my clients to keep a check on your product size and weight as you will eventually have to increase the product cost to be charged to the final consumer.

SELLER’s RANK:

Although no one except Amazon truly knows exactly how the seller’s rank is calculated but based on experience, I can define it as a number that denotes the popularity of a product within its category.

MARGIN FOR IMPROVEMENT:

You need to go through the comments of new and established brands within your product category to see any suggestions from customers or any improvement points they want the brand to improve upon. Innovate the product, add value in the market place and provide a solution to the customers.

Amazon, Fulfilled by Merchant (FBM), Brands

You might have noticed AMZ or FBM written on JS Extension results. Ideally speaking, consider their absence from a product category as a blessing but if they are present and you really feel optimistic about the product then they should not be in a dominating position within the niche.

Fragile, Glass, Ceramics Products:

The product leaves the warehouse, reaches Amazon fulfillment center then is later dispatched to the final customer, most likely you won’t be present at or during any of the product commute. Products that have the tendency to break during transit should be avoided as they are like a time bomb for you. You can easily earn a negative review without any ill intentions on your part. If you are really passionate about the product then take extra precautionary measures to ensure the safety of the product at all costs.

Gated Items:

Some categories require prior approval from Amazon like Health & Beauty Products & Grocery items. Beginners should begin with unrestricted categories or commonly known as ungated categories to avoid any unwanted speed breakers.

Electronics & Battery Items:

We advise you to stay away from electronics and items that are battery operated especially in the beginning. Since you have an acute margin for acceptable error allowed by Amazon, you do not want a teeny tiny transistor ruining your Amazon selling experience. We need to leave the electronics category to the factory or wholesale suppliers that will remain unaffected as they are working on humongous volumes and returns won’t inflict much harm to them.

Patents & Legal Issues:

Search on the internet or hire a specialist’s services on Fiverr to dig up any legal limitations that you might have to face unknowingly after your product has reached the warehouse.

Tools/Software I am expert in:

 

1.     Jungle Scout

2.     Helium10

3.     Viral Launch

4.     Merchant Words

5.     ManyChat

6.     Pixelfy

7.     Microsoft Office and Google Sheets

 

In addition to aforesaid Product Hunting, I also provide the following services at competitive rates:

1.     Management of Amazon Seller Central Account;

2.     Product Hunting;

3.     Keyword Research

4.     Product Sourcing

5.     Inventory Management

6.     Listing Creation and Optimization

7.     Enhancement of Suppressed Listings

8.     Product Ranking Thru Amazon (PPC, Early Review Program, Digital Coupons)

9.     Advertisement of your Product outside the Amazon

10.  Order Management and Customer support (email and live chat)

11.  Removing negative comments for account health

12.  Bookkeeping and record handling

 

If you think we’re a good fit, please contact me at +923018444414 or shoukatalitoor@gmail.com to discuss further. I look forward to working with you to create a win win situation together – INSHAA ALLAH!

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