Now…here’s something SUPER EXCITING that we have to share with you…
This is a complete overview of the actions you will take while building your business with the Enablers.
Introduction to Online Advertising and Amazon PPC Basics
- Overview of online advertising and its importance for Amazon sellers
- Different Methods of online advertising
- Concept of Sales Funnels and how they apply to Amazon PPC
- Introduction to Amazon PPC and its benefits
- PPC Key Performance Indicators (KPIs)
Listing Audit for Retail Readiness
- Importance of optimized product listings
- How to make Amazon & Buyer Friendly Listings
- Comparison sheet to analyze & maximize conversion rate
Listing Optimizations for PPC Success
- Extracting top converting keywords for Listing & PPC
- Keyword Placement methods to gain Instant Keyword indexing
- Utilizing backend search terms effectively
- Writing compelling product titles
- Informative bullet points to highlight product features and benefits.
- Engaging product descriptions, persuasively describing unique selling points.
- Optimizing product images for higher click-through rates (CTR)
PPC Budget Planning & Sales Forecasting
- Utilizing Amazon historical data to forecast future sales and revenue
- Keyword level Sales Forecasting
- PPC Budget Planning
- Defining Campaigns objectives and budget allocations
- Taking Budget Oriented Decisions
- Forecasting the impact of PPC campaigns on overall sales
- Setting realistic PPC budgets based on product margins and business goals
Campaigns Structures and Targeting Strategies
- Sponsored Product, Sponsored Display, Sponsored Brands
- Conducting keyword research using Amazon and other tools
- High-Purchase intent keywords and long-tail variations
- Understanding keyword match types and their impact on ad targeting
- Implementing negative keywords to refine campaign performance
- Understanding campaign types, ad groups, and keywords
- Setting campaign goals and tracking key metrics
- Creating a strategic campaigns structure for optimal performance
Data Analysis and Reporting
- Understanding the different types of PPC reports available on Amazon
- Analyzing campaign performance reports to identify trends and patterns
- Utilizing data to make informed optimization decisions
- Creating comprehensive PPC performance reports
- Advanced bidding strategies for competitive markets or products
PPC Audit & Optimization
- Evaluate Campaign Performance using Amazon Advertising Reports.
- Analyze Keyword Performance to optimize bids and add negative keywords.
- Assess Search Term Report to identify relevant and converting search terms.
- Examine Placement Report to adjust bids and exclude underperforming placements.
- Evaluate Performance to allocate budget to high-performing search terms.
- Refine campaigns, keywords, and ads based on insights gained.
- Creating a detailed audit report on Campaign and Keyword level for optimization.
- Day Parting
PPC Audit & Scaling with Search Query Performance Report
- Review top performing search queries in the niche
- Analyzing complete funnel of the brand or product
- Identify keyword expansion opportunities and add new keywords.
- Refine keyword strategy based on high-performing search queries.
- Optimize sales copy to align with high-converting search queries.
- Improve bidding strategies and uncover scaling opportunities.
- Adjust bids for high-performing search queries to increase exposure.
Performance Tracking with Customized Excel Sheets
- Creating customized Excel sheets to track PPC performance
- Tracking key metrics such as impressions, clicks, conversions, and ACoS
- Analyzing performance trends and identifying optimization opportunities
- Utilizing pivot tables and data visualization techniques for deeper insights
- Implementing dayparting and ad scheduling strategies for optimal performance
Bulk Sheet Operations for Efficient Campaign Management
- Leveraging Amazon's bulk operations feature for campaign management
- Making bulk changes to keywords, bids, and budgets
- Utilizing bulk sheets for campaign creation and optimization
- Best practices for error checking and maintaining data integrity
Financial Data Insight Reports
- Understanding the financial aspects of PPC campaigns
- Analyzing cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (RoAS)
- Calculating the breakeven point and profitability metrics
- Building financial data insight reports to track campaign & account level profitability
Amazon Attribution Links (External Traffic Campaigns Creation)
- Understanding of Amazon Attribution and its benefits
- Creating Amazon Attribution links to integrate it with external traffic sources
- Tracking and Analyzing Attribution Metrics
- Evaluating Campaign Performance
- Advanced Strategies and Best Practices for external traffic