Advanced Amazon PPC Bootcamp | Enablers Training Courses

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Advanced Amazon Pay Per Click (PPC) Bootcamp

Starting From

Mar 23, 2024

Duration: 3 Months
Class Timing: To be mutually decided with Students
Mode Of Training: Online & On Campus

34,500 PKR

Apply Now
  • Learn to increase traffic to your product
  • Choose the best strategy for paid search sales
  • Access to leads for a successful business
  • Recognition of keywords that work best for Amazon and Google
  • The Trainer Support (Face to Face & Online)
  • Open a door to success and the highest sales ever
  • FREE Access to Enabling Video Series (EVS v3.0) worth ($160)
Online Via Zoom | Lahore - DHA

Module Breakdown

Now…here’s something SUPER EXCITING that we have to share with you…

This is a complete overview of the actions you will take while building your business with the Enablers.

  1. Introduction to Online Advertising and Amazon PPC Basics

    • Overview of online advertising and its importance for Amazon sellers
    • Different Methods of online advertising
    • Concept of Sales Funnels and how they apply to Amazon PPC
    • Introduction to Amazon PPC and its benefits
    • PPC Key Performance Indicators (KPIs)
  2. Listing Audit for Retail Readiness

    • Importance of optimized product listings
    • How to make Amazon & Buyer Friendly Listings
    • Comparison sheet to analyze & maximize conversion rate
  3. Listing Optimizations for PPC Success

    • Extracting top converting keywords for Listing & PPC
    • Keyword Placement methods to gain Instant Keyword indexing
    • Utilizing backend search terms effectively
    • Writing compelling product titles
    • Informative bullet points to highlight product features and benefits.
    • Engaging product descriptions, persuasively describing unique selling points.
    • Optimizing product images for higher click-through rates (CTR)
  4. PPC Budget Planning & Sales Forecasting

    • Utilizing Amazon historical data to forecast future sales and revenue
    • Keyword level Sales Forecasting
    • PPC Budget Planning
    • Defining Campaigns objectives and budget allocations
    • Taking Budget Oriented Decisions
    • Forecasting the impact of PPC campaigns on overall sales
    • Setting realistic PPC budgets based on product margins and business goals
  5. Campaigns Structures and Targeting Strategies

    • Sponsored Product, Sponsored Display, Sponsored Brands
    • Conducting keyword research using Amazon and other tools
    • High-Purchase intent keywords and long-tail variations
    • Understanding keyword match types and their impact on ad targeting
    • Implementing negative keywords to refine campaign performance
    • Understanding campaign types, ad groups, and keywords
    • Setting campaign goals and tracking key metrics
    • Creating a strategic campaigns structure for optimal performance
  6. Data Analysis and Reporting

    • Understanding the different types of PPC reports available on Amazon
    • Analyzing campaign performance reports to identify trends and patterns
    • Utilizing data to make informed optimization decisions
    • Creating comprehensive PPC performance reports
    • Advanced bidding strategies for competitive markets or products
  7. PPC Audit & Optimization

    • Evaluate Campaign Performance using Amazon Advertising Reports.
    • Analyze Keyword Performance to optimize bids and add negative keywords.
    • Assess Search Term Report to identify relevant and converting search terms.
    • Examine Placement Report to adjust bids and exclude underperforming placements.
    • Evaluate Performance to allocate budget to high-performing search terms.
    • Refine campaigns, keywords, and ads based on insights gained.
    • Creating a detailed audit report on Campaign and Keyword level for optimization.
    • Day Parting
  8. PPC Audit & Scaling with Search Query Performance Report

    • Review top performing search queries in the niche
    • Analyzing complete funnel of the brand or product
    • Identify keyword expansion opportunities and add new keywords.
    • Refine keyword strategy based on high-performing search queries.
    • Optimize sales copy to align with high-converting search queries.
    • Improve bidding strategies and uncover scaling opportunities.
    • Adjust bids for high-performing search queries to increase exposure.
  9. Performance Tracking with Customized Excel Sheets

    • Creating customized Excel sheets to track PPC performance
    • Tracking key metrics such as impressions, clicks, conversions, and ACoS
    • Analyzing performance trends and identifying optimization opportunities
    • Utilizing pivot tables and data visualization techniques for deeper insights
    • Implementing dayparting and ad scheduling strategies for optimal performance
  10. Bulk Sheet Operations for Efficient Campaign Management

    • Leveraging Amazon's bulk operations feature for campaign management
    • Making bulk changes to keywords, bids, and budgets
    • Utilizing bulk sheets for campaign creation and optimization
    • Best practices for error checking and maintaining data integrity
  11. Financial Data Insight Reports

    • Understanding the financial aspects of PPC campaigns
    • Analyzing cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (RoAS)
    • Calculating the breakeven point and profitability metrics
    • Building financial data insight reports to track campaign & account level profitability
  12. Amazon Attribution Links (External Traffic Campaigns Creation)

    • Understanding of Amazon Attribution and its benefits
    • Creating Amazon Attribution links to integrate it with external traffic sources
    • Tracking and Analyzing Attribution Metrics
    • Evaluating Campaign Performance
    • Advanced Strategies and Best Practices for external traffic