Advanced Amazon PPC Bootcamp | Enablers Training Courses

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Advanced Amazon Pay Per Click (PPC) Bootcamp

Starting From

Mar 15, 2025

Duration: 3 Months
Class Timing: To be mutually decided with Students
Mode Of Training: Online & On Campus

34,500 PKR

Apply Now
  • Learn to increase traffic to your product
  • Choose the best strategy for paid search sales
  • Access to leads for a successful business
  • Recognition of keywords that work best for Amazon and Google
  • The Trainer Support (Face to Face & Online)
  • Open a door to success and the highest sales ever

The Evolution of Amazon PPC: Unlocking the Secrets to Success

Mastering Amazon PPC (Pay-Per-Click) advertising is key to boosting your sales on Amazon.

This Advanced Boot Camp is designed to help both new and experienced sellers learn and apply effective PPC strategies.

Today's approach to Amazon PPC focuses on one goal at a tie - either growing sales or maximizing profit. This prevents the confusion of trying to do both at once.

By Learning this boot camp clear steps to manage PPC and understanding how it connects with click-through rates (CTR) and conversion rates (CR), sellers can achieve more predictable and profitable results.

Module Breakdown

Now…here’s something SUPER EXCITING that we have to share with you…

This is a complete overview of the actions you will take while building your business with the Enablers.

  1. Introduction to Online Advertising and Amazon PPC Basics

    • Overview of online advertising and its importance for Amazon sellers
    • Different Methods of online advertising
    • Concept of Sales Funnels and how they apply to Amazon PPC
    • Introduction to Amazon PPC and its benefits
    • PPC Key Performance Indicators (KPIs)
  2. Listing Audit for Retail Readiness

    • Importance of optimized product listings
    • How to make Amazon & Buyer Friendly Listings
    • Comparison sheet to analyze & maximize conversion rate
  3. Listing Optimizations for PPC Success

    • Extracting top converting keywords for Listing & PPC
    • Keyword Placement methods to gain Instant Keyword indexing
    • Utilizing backend search terms effectively
    • Writing compelling product titles
    • Informative bullet points to highlight product features and benefits.
    • Engaging product descriptions, persuasively describing unique selling points.
    • Optimizing product images for higher click-through rates (CTR)
  4. PPC Budget Planning & Sales Forecasting

    • Utilizing Amazon historical data to forecast future sales and revenue
    • Keyword level Sales Forecasting
    • PPC Budget Planning
    • Defining Campaigns objectives and budget allocations
    • Taking Budget Oriented Decisions
    • Forecasting the impact of PPC campaigns on overall sales
    • Setting realistic PPC budgets based on product margins and business goals
  5. Campaigns Structures and Targeting Strategies

    • Sponsored Product, Sponsored Display, Sponsored Brands
    • Conducting keyword research using Amazon and other tools
    • High-Purchase intent keywords and long-tail variations
    • Understanding keyword match types and their impact on ad targeting
    • Implementing negative keywords to refine campaign performance
    • Understanding campaign types, ad groups, and keywords
    • Setting campaign goals and tracking key metrics
    • Creating a strategic campaigns structure for optimal performance
  6. Data Analysis and Reporting

    • Understanding the different types of PPC reports available on Amazon
    • Analyzing campaign performance reports to identify trends and patterns
    • Utilizing data to make informed optimization decisions
    • Creating comprehensive PPC performance reports
    • Advanced bidding strategies for competitive markets or products
  7. PPC Audit & Optimization

    • Evaluate Campaign Performance using Amazon Advertising Reports.
    • Analyze Keyword Performance to optimize bids and add negative keywords.
    • Assess Search Term Report to identify relevant and converting search terms.
    • Examine Placement Report to adjust bids and exclude underperforming placements.
    • Evaluate Performance to allocate budget to high-performing search terms.
    • Refine campaigns, keywords, and ads based on insights gained.
    • Creating a detailed audit report on Campaign and Keyword level for optimization.
    • Day Parting
  8. PPC Audit & Scaling with Search Query Performance Report

    • Review top performing search queries in the niche
    • Analyzing complete funnel of the brand or product
    • Identify keyword expansion opportunities and add new keywords.
    • Refine keyword strategy based on high-performing search queries.
    • Optimize sales copy to align with high-converting search queries.
    • Improve bidding strategies and uncover scaling opportunities.
    • Adjust bids for high-performing search queries to increase exposure.
  9. Performance Tracking with Customized Excel Sheets

    • Creating customized Excel sheets to track PPC performance
    • Tracking key metrics such as impressions, clicks, conversions, and ACoS
    • Analyzing performance trends and identifying optimization opportunities
    • Utilizing pivot tables and data visualization techniques for deeper insights
    • Implementing dayparting and ad scheduling strategies for optimal performance
  10. Bulk Sheet Operations for Efficient Campaign Management

    • Leveraging Amazon's bulk operations feature for campaign management
    • Making bulk changes to keywords, bids, and budgets
    • Utilizing bulk sheets for campaign creation and optimization
    • Best practices for error checking and maintaining data integrity
  11. Financial Data Insight Reports

    • Understanding the financial aspects of PPC campaigns
    • Analyzing cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (RoAS)
    • Calculating the breakeven point and profitability metrics
    • Building financial data insight reports to track campaign & account level profitability
  12. Amazon Attribution Links (External Traffic Campaigns Creation)

    • Understanding of Amazon Attribution and its benefits
    • Creating Amazon Attribution links to integrate it with external traffic sources
    • Tracking and Analyzing Attribution Metrics
    • Evaluating Campaign Performance
    • Advanced Strategies and Best Practices for external traffic