Google Ads Advanced Boot Camp | Enablers

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Google Ads Advanced Boot Camp

(Master Google Adwords, PPC techniques, Strategies with Hands on Approach)

Starting From

Nov 20, 2025

Duration: 2 Months with 6 Months Support
Class Timing: To be mutually decided with Students
Mode Of Training: Online & On Campus

20,800 PKR

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  • Build, manage, and scale high-performing Google Ads campaigns
  • Work on live scenarios through real case studies
  • Understand bidding strategies, tracking methods, and optimization techniques
  • Gain confidence to manage client projects or in-house campaigns effectivel
Online & On Campus

Introduction to Google Ads (Pay Per Click-PPC)

Introduction to the fundamental concepts, strategies, and tools required to create effective Google Ads campaigns. This advertising solution provides an array of ad formats, including text ads, display ads, and video ads, allowing businesses to tailor their campaigns to diverse marketing objectives. Google Ads offers robust targeting options, enabling advertisers to reach potential customers based on demographics, location, interests, and online behavior.

Understanding the different campaign types, targeting options, ad formats, and optimization techniques. Google Ads empowers businesses to connect with their target audience through a cost-effective, results-driven advertising strategy. The PPC model ensures budget control, and the platform's versatility accommodates a variety of business goals, making it an indispensable tool for digital marketing success.

  1. Understanding the Google Ads Ecosystem

    • Overview of Search, Display, Shopping, Video, and Performance Max campaigns
    • Campaign structure: Campaigns, Ad Groups, Ads, and Assets
    • Industry specific account structures

  2. Keyword Research & Campaign Planning

    • Advanced keyword research techniques using Google Planner, SEMrush, and competitor analysis
    • Intent-driven keyword mapping
    • Task: Create a campaign plan for a local service business

  3. Ad Copywriting & Responsive Search Ads (RSA)

    • Writing effective headlines and descriptions
    • Using Ad Extensions
    • A/B testing ad variations

  4. Bidding Strategies & Quality Score

    • Manual vs automated bidding (Target CPA, Max Conversions, etc.)
    • Quality Score breakdown and optimization
    • Case Example: How QS changes reduced CPC by 30% for a client

  5. Conversion Tracking with GA4 & GTM

    • Setting up events and goals in GA4
    • Using Google Tag Manager to track form submissions and buttons
    • Common tracking mistakes and troubleshooting

  6. Data Analysis & Reporting

    • Understanding key metrics (CTR, CPC, CPA, ROAS)
    • UTM parameters for campaign clarity
    • Hands-on: Build a campaign performance dashboard using Looker Studio

  7. Building & Using Custom Audiences

    • Affinity, in-market, detailed demographics
    • Customer match and similar audiences
    • Layering audiences with search and display

  8. Remarketing Campaigns and Funnel Strategy

    • Setting up dynamic remarketing
    • Funnel structure: cold → warm → hot audiences
    • Case Study: Full-funnel retargeting for an online education brand

  9. Display Advertising Techniques

    • Manual placement vs audience targeting
    • Ad creation tips for better visibility and clicks
    • Practical: Launch a Display campaign with exclusions and targeting

  10. YouTube Campaigns

    • Overview of ad types: Skippable, Non-skippable, In-feed, Bumper
    • Audience targeting strategies on YouTube
    • Real Example: YouTube ads for an online product launch

  11. Performance Max Campaigns

    • Setup process, asset creation, and feed integration
    • Audience signals and optimization
    • Case Study: Scaling an e-commerce brand using PMax with custom assets

  12. Smart Campaigns & Local Campaigns

    • When to use Smart Campaigns and their limitations
    • Setup and monitoring for local businesses
    • Common mistakes in automated campaigns

  13. Shopping Campaign Setup

    • Merchant Center setup and product feed creation
    • Standard Shopping Vs Smart Shopping campaigns
    • Troubleshooting feed errors and mismatches

  14. E-Commerce Growth with Google Ads

    • Strategies to improve ROAS
    • Product segmentation and campaign scaling
    • Campaign Audit: Review of a student-run or sample e-commerce account

  15. Campaign Auditing & Optimization

    • Step-by-step approach to diagnosing issues in real campaigns
    • Budget allocation, ad performance, CTR/CPA tracking
    • Real account audit demonstration

  16. Final Project & Career Direction

    • Students present their campaign strategy and results
    • Feedback from trainer and peers
    • Discussion: Freelancing, client onboarding, career opportunities in paid media