Google Ads Advanced Boot Camp | Enablers

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Google Ads Advanced Boot Camp

(Master Google Adwords, PPC techniques, Strategies with Hands on Approach)

Starting From

Apr 08, 2024

Duration: 3 Months with 6 Months Support
Class Timing: To be mutually decided with Students
Mode Of Training: Online

34,500 PKR

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  • Elevate your Google AdWords game to expert level for campaign mastery
  • Utilize built-in Google tools for rapid campaign optimization and efficiency
  • Implement advanced budget optimization techniques leveraging regression formulas for data-driven decisions
  • Optimize Geotargeting for local businesses through a sophisticated Double Campaign Structure
  • Navigate the intricacies of the Paid & Organic Report, from setup and execution to insightful interpretation
  • Deploy cutting-edge automation and optimization tools akin to those used by top AdWords agencies
  • Access Google Ads tools for precise performance forecasting, ensuring strategic planning
  • Uncover and address key pitfalls within Google Ads accounts for enhanced performance
  • Conduct a thorough audit of new or existing Google Ads accounts, swiftly identifying and resolving issues
  • Implement Dynamic Ad Customizers for personalized and dynamically changing ad content
  • Integrate the synergy of Google Analytics with Google Ads, mastering Audience setup and relevant reporting.
  • Navigate attribution models adeptly, recognizing the limitations of the default last-click model
Online Via Zoom

Introduction to Google Ads (Pay Per Click-PPC)

Introduction to the fundamental concepts, strategies, and tools required to create effective Google Ads campaigns. This advertising solution provides an array of ad formats, including text ads, display ads, and video ads, allowing businesses to tailor their campaigns to diverse marketing objectives. Google Ads offers robust targeting options, enabling advertisers to reach potential customers based on demographics, location, interests, and online behavior.

Understanding the different campaign types, targeting options, ad formats, and optimization techniques. Google Ads empowers businesses to connect with their target audience through a cost-effective, results-driven advertising strategy. The PPC model ensures budget control, and the platform's versatility accommodates a variety of business goals, making it an indispensable tool for digital marketing success.

  1. Introduction to Online Advertising

    • Understanding the basics of online advertising
    • Evolution of digital marketing and its importance
    • Overview of Pay-Per-Click (PPC) advertising
  2. Google Ads Platform Overview

    • Introduction to Google Ads
    • Exploring the Google Ads interface
    • Account setup and navigation
  3. Campaign Setup

    • Creating a new campaign
    • Understanding campaign objectives and goals
    • Setting up ad groups, keywords, and ad extensions
  4. Keyword Research and Strategy

    • Importance of keyword research in Google Ads
    • Understanding the design and functionality of ecommerce stores
    • Tools and techniques for effective keyword research
  5. Ad Creation and Optimization

    • Creating compelling ad copies
    • A/B testing ads for better performance
    • Understanding ad extensions and their impact
  6. Bidding Strategies and Budget Management

    • Understanding bidding options: Manual vs. automated
    • Budget allocation and management
    • Monitoring and adjusting bids for optimal results
  7. Targeting and Audience Segmentation

    • Exploring targeting options: demographics, location, device, etc
    • Using audience insights for better targeting
    • Remarketing and audience segmentation strategies
  8. Performance Tracking and Analytics

    • Overview of Google Ads reporting
    • Setting up conversion tracking
    • Analyzing campaign performance metrics
  9. Campaign Optimization and Troubleshooting

    • Strategies for optimizing campaigns for better ROI
    • Identifying common issues and troubleshooting techniques
    • Continuous improvement and best practices
  10. Advanced Topics

    • Advanced targeting strategies
    • Google Ads extensions and advanced features
    • Case studies and real-world examples
  11. Final Project

    • Implementing a Google Ads campaign based on the concepts learned throughout the course
    • Analyzing campaign performance and presenting findings
  12. Resources

    • Recommended reading materials, articles, and additional resources for further learning
    • Tools and software suggestions for campaign management and optimization