Become A Social Media Manager

What is Marketing?
- What is Marketing – Understanding Key Aspects.
- Understanding Marketing Mix.
Understanding Digital Marketing
- Traditional Marketing VS Digital Marketing.
- Why Digital Marketing is Important.
- How Digital Marketing replaced Conventional Marketing
- ATL Advertising VS BTL Advertising.
- Social Media Marketing – TTL Advertising
What is Social Media Marketing?
- Social Media Marketing – Integral Part of Digital Marketing.
- Social Media Optimization VS Social Media Marketing.
- Benefits of Social Media Marketing.
- Key Components of Social Media Marketing.
- Classification & Approaches to Social Media Marketing.

What is Social Media Management?
- Understanding Social Media Management
- Components of Social Media Management
- Roles and Responsibilities of Social Media Manager
Social Media Manager Careers
- In House VS Agency VS Freelance Social Media Manager
- Social Media Agency Creation
- Career Paths and Earning Model
Core Aspects of Social Media Management
- Understanding the Components of Social Media Management
- Social Media Optimization VS Social Media Marketing
- Key Components of Social Media Marketing
- Classification & Approaches to Social Media Marketing
Creating a Social Media Management Strategy
- Understanding your Audience
- Identifying the Key Business Objectives
- Choosing the Right Social Media Platforms for your Business
Social Media Management Content Calendar Basics
- Planning Content for Consistency
- Scheduling Tools on Social Media
- Post Scheduling through Meta Business Suite
- Why it is important to be on all Social Media Platforms

Business Idea Generation
- How to generate a Business Idea
- How Unique Selling Point plays a key role in Business Success
- Understanding the Market and Find Gap
- Sell without Selling Concept
- How to achieve goals on Social Media
Setting Business Goals
- Smart Goals for Social Media Marketing
- Defining KPI's (Key Performance Indicators)

What is Brand Management
- Understanding Branding
- Branding VS Marketing
- Importance of Brand Management in Digital Era
- Customer Loyalty Concept
- Case Studies of Strong Social Media Brands
Foundations of Brand Management
- Brand Mission Vision and Core Values
- Brand Personality and Trust
- Brand Unique Value Proposition
Branding on Social Media Platforms
- Understanding the Branding Elements for Social Media Management
- How Branding enhances the customer trust
- How we can do Branding on Social Media Platforms
- Role of Graphics in Brand Management
- Visual Storytelling through Effective Brand Management
Personal Branding
- Why Personal Branding is Important
- Key Role of Personal Branding in Social Media Management
- Key Components & Aspects of Personal Branding
- How Brands evolve through Personal Branding
- Brand Experiences and Personal Branding

Overview of Meta Platforms
- Overview of Meta Platforms
- Benefits and Usage of Meta Platforms as a Social Media Manager
- Facebook Business Page
- Instagram for Business
- Threads for Business
- WhatsApp for Business
Managing Social Media Platforms
- LinkedIn Company Page Management
- Snapchat Account Management
- YouTube Channel Management
- TikTok Creators Account Management
- Why it is important to be on all Social Media Platforms

Facebook Business Page Creation
- Setting up Facebook Business Page
- Facebook Business Page Settings
- Adding Business Details on Facebook Business Page
Facebook Groups
- Understanding Facebook Groups
- Public, Private and Secret Groups
- Facebook Business Page VS Facebook Groups
Content Writing for Social Media Posts
- How to write an effective Caption for Facebook Business Page
- Hashtags Usage in Facebook Posts
- How to add Contact Details and Web Details in Facebook Post Caption
- How to write an effective Ad Copy on Facebook

Facebook Business Page Creation
- Understanding Facebook Algorithm
- How Facebook Algorithm Works
- Understanding Facebook Auction System
Facebook Groups
- Ad Rank VS Ad Relevance
- Essential Key Terms and Jargons
- Reach VS Impressions
- How we can achieve our targets by understanding Facebook Algorithm
Facebook Business & Ads Manager
- Understanding Basics of Facebook Business & Ads Manager
- Facebook Ads Manager Essentials
- Facebook Events Manager Essentials
- Facebook Ads Manager Settings

Facebook Ads Basics
- Understanding Campaign Basics
- Understanding Social Media Marketing Funnel
- ABO VS CBO
- Advantage+ Campaign Budget
- A/B Testing on Facebook Ads
- Understanding Special Ad Categories
Facebook Ad Objectives
- Understanding Facebook Ad Objectives
- Awareness, Consideration & Conversion Objectives
- Facebook New Campaign Objectives – Restructured Ad Objectives
- Facebook Old VS New Ad Objectives
Facebook Audiences
- Understanding Facebook Audiences
- Detailed Targeting Audience
- Custom Audience, Lookalike Audience & Website Audience

Facebook Awareness Objective
- Understanding Facebook Awareness Objective
- When to use Facebook Awareness Ad Objective
- Key Metrices to track in Awareness Campaigns
- Awareness, Reach & Customer Recall Lift Concept
- Facebook Ad Creation – Awareness Objective
Facebook App Promotions Objective
- Understanding Facebook App Promotions Objective
- When to use Facebook Awareness Ad Objective
- Facebook App Promotions in Pakistan
- Facebook Ad Creation – App Promotions Objective

Facebook Traffic Objective
- Understanding Facebook Traffic Objective
- Key Reasons to use Facebook Traffic Ad Objective
- Limitations of Traffic Objective
- Facebook Ad Creation – Traffic Objective
Facebook Leads Objective
- Understanding Lead Generation Objective
- Benefits of Lead Generation Objective Campaign
- Key Reasons to use Lead Generation Objective
- Lead Forms Creation
- Facebook Ad Creation – Leads Objective

Facebook Sales Objective
- Understanding Facebook Sales Objective
- When to use Facebook Sales Objective
- Dynamic Facebook Ad Creative for Sales
- How Facebook Sales Objective work
- Key Benefits of Facebook Ad Campaigns with Sales Objective
- Facebook Ad Creation – Sales Objective
Facebook Engagement Objective
- Understanding Engagement Objective
- When and why to use Engagement Objective
- When to not use Facebook Engagement Objective
- Conversion Locations for Engagement Objective
- Post Engagement and Facebook Page Engagement
- Facebook Ad Creation – Engagement Objective

E-Commerce Business Marketing
- Understanding Facebook Ads for E-Commerce Businesses
- Ad Competitor Analysis of E-Commerce Business
- Facebook Ads Basics - including how they work and the different campaign objectives available.
Ads Competitor Analysis and Performance Metrices
- Understanding Engagement Objective
- Facebook Ads Library – Competitor Ad Analysis
- Ads Competitor Analysis of E-Commerce Businesses
- Understanding Creatives and Reels for E-Commerce Businesses
- Creating Audience Segmentation for E-Commerce
- Understand the elements of effective ad copy and how to write messages that convert
- Learn how to track and analyze key performance metrics to gauge ad success

Facebook Audiences Creation
- Detailed Targeting Audience Creation
- Custom Audience Creation
- Website Audience Creation – Meta Pixel Code Integration
- Lookalike Audience Creation
Facebook Re-Marketing & Re-Targeting
- Re-Marketing through Facebook Ads
- Re-Targeting through Custom & Website Audience

Instagram for Business Fundamentals
- Instagram Business Profile Creation
- Instagram for Business Settings
- How Instagram for Business Works
- Instagram Personal VS Business & Creator Account
- Types of Content Posting on Instagram
- Captions and Hashtags for Instagram Postings
Instagram Algorithm & Marketing
- Understanding Instagram Algorithm
- Instagram Marketing Fundamentals
- Importance of Instagram Marketing
- Influencer Marketing on Instagram Benefits
Instagram Ads – Objectives & Analytics
- Instagram Ads Objectives
- Instagram Ads Creation – Profile Visits, Messages, Engagement & Traffic
- Instagram Ads Analytics and Results

Setting up LinkedIn Business Profile
- Create and Optimize your LinkedIn Business Page
- Importance of LinkedIn Branding for Business
- LinkedIn Usage for Personal Branding
LinkedIn Profile Optimization
- Building a Professional Network on LinkedIn
- Optimize your Personal Profile for Business Visibility
LinkedIn Content Creation
- Tips to create Engaging Posts, Articles and Content for LinkedIn
- Visual Content Strategy for LinkedIn
LinkedIn Networking Strategy
- Connect with Industry Experts and Potential Clients through LinkedIn
- Joining and Creating LinkedIn Groups for Networking
LinkedIn Ads Basics
- LinkedIn Ads Fundamentals
- Understanding LinkedIn Ads Objectives
- LinkedIn Ads Creation

Setting up TikTok Business Profile
- TikTok Business Profile Setup
- Introduction to TikTok's Creative Tools & Features
- How to create Effective Captions and Hashtags on TikTok
TikTok Algorithm
- How TikTok decides which content should be shown to Audience
- Exploring TikTok Trends
- Importance of UGC Videos for TikTok
TikTok Videos
- Tips to create Engaging UGC TikTok Videos
- Case Studies of Established TikTok Accounts
- Collaboration with Influencers on TikTok for UGC Engagement Videos
- Instagram Ads Analytics and Results
TikTok Ads
- Tik Tok Ads in Pakistan
- Understanding TikTok Ads Objectives
- TikTok Ads Creation

Setting up Snapchat Business Profile
- Create and Optimize your Snapchat Business Profile
- Snapchat Features and Benefits
- Snapchat Spotlight Features
Snapchat Content Strategy
- Building a Professional Network on LinkedIn
- Optimize your Personal Profile for Business Visibility
Snapchat Ads Basics
- Snapchat Ads in Pakistan
- How Snapchat Ads Work – Basics
- Understanding Snapchat Ad Objectives
- Snapchat Ads Creation

Threads for Business
- What is Threads by Meta
- Threads VS Twitter
- How Threads Algorithm works
- Threads Content Strategy
- Running Sponsored Ads on Threads through Facebook & Instagram
YouTube Channel
- YouTube Channel Creation
- YouTube Channel Setup & Branding
- YouTube Content Strategy & Planning
WhatsApp for Business
- WhatsApp Marketing Fundamentals
- WhatsApp for Business Settings
- WhatsApp VS WhatsApp for Business
- WhatsApp for Business Tools and Core Features
- WhatsApp Broadcast Lists Management
WhatsApp Channel
- WhatsApp Channel Creation
- WhatsApp Channel Setup & Branding
- WhatsApp Content Strategy & Planning

Meta Analytics and Overview
- Understanding Facebook and Instagram Insights
- Key Metrices to Track and Measure
- Performance Marketing on Facebook and Instagram
TikTok and Snapchat Analytics
- Understanding TikTok & Snapchat built in Analytics
- Important Metrices – Views, Engagement and Interactions
LinkedIn Analytics
- Tracking Engagement on LinkedIn Posts and Ads
- Measuring Campaign Success with LinkedIn Ads

Social Media Clients Proposal
- Social Media Client Hunting
- Social Media Client Proposal Creation
- Social Media Management Costing from Clients
- Meeting Minutes Format for International Clients
- Usage of Freelancing Platforms and Google Search for Clients Hunting
Develop a Social Media Marketing Business Plan
- Propose and work on a business idea with Unique Selling Point
- Choose Social Media Platforms for your Business and Create a Marketing Plan
- Develop a Financial Plan and Ad Budget Allocation for your Business
- Develop a Content Strategy and Usage of Social Media Marketing Tools for your Business
- Present your Social Media Strategy and Work for Feedback.

Become A Social Media Manager

Benefits to join Boot Camp

3 Months of Detail Sessions (Face to Face & Online)

Enablers Trainer Support Program (EMS)

Dedicated Student Support on Private Facebook Group

The Upgraded Private Enablers Community

Module Breakdown

Introduction to Social Media Marketing

Introduction to Social Media Management

Business Idea Development

Brand Management on Social Media

Social Media Platforms Overview

Facebook Fundamentals

Facebook Algorithm & Ads Manager

Facebook Ads Manager Fundamentals

Facebook Ads – Awareness & App Install Objective

Facebook Ads – Traffic & Leads Objective

Facebook Ads – Sales & Engagement Objective

Facebook Ads for E-Commerce Businesses

Understanding Facebook Audiences – Re Marketing & Re-Targeting

Instagram for Business – Profile & Ads Creation

LinkedIn for Professionals – Business Profile & Ads Creation

TikTok for Creators – Profile & Ads Creation

Snapchat for Business – Profile & Ads Creation

Threads, YouTube & WhatsApp

Analytics and Performance Tracking

Social Media Client Hunting + Final Project

MOMENTS TO BE REMEMBERED

OUR FRIENDS