Hands-On SEO Specialization | Project-Focused Training

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SEO Specialization: Project-Focused Training

Starting From

Nov 15, 2024

Duration: 6 Weeks with 3 Months Support
Class Timing: To be mutually decided with students
Mode Of Training: Online & On Campus

17,900 PKR

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  • FREE Access to Enabling Video Series (EVS v3.0) worth ($160)
  • Expert Mentor ship
  • Assignment based Learning
  • Quick Learning
  • 3-Months support
  • Access to the Enablers Facebook Public Groups
  • Access to Enablers Student Portal
  • Trainer support Face to face and online
  • Preference for WORC Seat Allocation
  • Ability to get Enablers Certificates if passes the assessment
Online & On Campus

Introduction to SEO Specialization: Project-Focused Training

Our training program is designed to give students real, hands-on experience through a project-based approach. This means that instead of only learning theory, students will actively work on practical projects throughout the course.

Each student will create, design, and develop their own project, gaining real-world skills as they go. This hands-on method helps students truly understand the tools and techniques by using them in action, making them ready for real-life challenges. Through this approach, students will build confidence in their abilities and be better prepared for future work opportunities.

  1. Class 1: SEO Fundamentals
    • What is SEO and Why It’s Important?
    • How Search Engines Work: Crawling, Indexing, and Ranking
    • Understanding the Latest Google Algorithm Updates
    • Key SEO Terminology: Keywords, SERP, Backlinks, CTR, etc.
    • SEO vs. SEM (Search Engine Marketing)
    Class 2: SEO Strategy & Keyword Research
    • Developing an SEO Strategy Based on Business Goals
    • Introduction to Keyword Research: Importance & Process
    • Types of Keywords: Short-Tail, Long-Tail, Local Keywords
    • Tools for Keyword Research (Google Keyword Planner, Ahrefs, SEMrush, etc.)
    • Identifying User Intent & Creating a Keyword Strategy
  2. On-Page SEO Optimization

    Class 3: On-Page SEO Basics
    • Key Elements of On-Page SEO: Titles, Meta Descriptions, Header Tags, URLs
    • Best Practices for Title Tags and Meta Descriptions
    • Content Optimization Techniques: Keyword Density, LSI, Content Length
    • Optimizing for Featured Snippets & People Also Ask Boxes
    Class 4: Advanced On-Page SEO Techniques
    • Image Optimization: Alt Text, File Names, and Compression
    • Internal Linking Strategies
    • Importance of Mobile SEO & Mobile-First Indexing
    • Optimizing Website Structure & Navigation for Better SEO
  3. Technical SEO

    Class 5: Technical SEO Fundamentals
    • Website Performance & Page Speed Optimization (Core Web Vitals)
    • Understanding and Fixing Crawl Errors
    • XML Sitemaps & Robots.txt
    • Introduction to Schema Markup & Structured Data
    Class 6: Advanced Technical SEO
    • HTTPS & Website Security
    • Canonical Tags, Noindex Tags, and Redirects
    • Structured Data for Rich Snippets
    • Leveraging SEO Tools for Technical Audits (Google Search Console, Screaming Frog, etc.)
  4. Content Strategy & SEO Copywriting

    Class 7: Creating an Effective Content Strategy
    • Content Marketing & Its Role in SEO
    • Developing Content Ideas Using Keywords
    • Building a Content Calendar for Consistency
    • Evergreen Content vs. Trending Content
    Class 8: SEO Copywriting Techniques
    • Writing Engaging, SEO-Friendly Content
    • Optimizing Blog Posts for Search Engines
    • Best Practices for Writing Headlines & Subheadings
    • Content Refreshing & Updating for SEO Boost
  5. Off-Page SEO & Link Building

    Class 9: Off-Page SEO Basics
    • What is Off-Page SEO? Why It Matters
    • Building a Brand Presence Online Through Off-Page SEO
    • Introduction to Backlinking: What Makes a Quality Backlink?
    • Local SEO: Google My Business, Local Citations, Reviews
    Class 10: Advanced Link Building Strategies
    • Effective Link Building Strategies: Guest Posting, Broken Link Building, Outreach
    • Avoiding Black Hat SEO Techniques (PBNs, Paid Links)
    • Social Media’s Role in Off-Page SEO
    • Monitoring & Analyzing Backlink Profiles (Ahrefs, SEMrush)
  6. Analytics, Reporting & Future Trends

    Class 11: SEO Analytics & Performance Monitoring
    • Setting Up and Using Google Analytics for SEO
    • Understanding Google Search Console Metrics
    • Key Metrics to Track: Bounce Rate, Session Duration, Conversion Rate, etc.
    • Creating Custom Reports for SEO Clients
    Class 12: SEO Trends, Scaling & Course Wrap-Up & Assignments
    • Latest Trends in SEO: AI & Voice Search, Mobile Optimization, Zero-Click Searches
    • Strategies to Scale SEO Campaigns
    • SEO Case Studies: Analyzing Successful SEO Campaigns
    • Q&A Session: Addressing Student Queries and Common Challenges
    • Final Project: SEO Audit & Strategy Development for a Website
    • Course Conclusion & Certification Guidance