YouTube Success Boot Camp | Hands-On Marketing Projects

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YouTube Success: Project-Based Marketing

Starting From

Nov 20, 2024

Duration: 6 Weeks with 3 Months Support
Class Timing: To be mutually decided with students
Mode Of Training: Online & On Campus

16,000 PKR

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  • FREE Access to Enabling Video Series (EVS v3.0) worth ($160)
  • Expert Mentor ship
  • Assignment based Learning
  • Quick Learning
  • 3-Months support
  • Access to the Enablers Facebook Public Groups
  • Access to Enablers Student Portal
  • Trainer support Face to face and online
  • Preference for WORC Seat Allocation
  • Ability to get Enablers Certificates if passes the assessment
Online & On Campus

Introduction to YouTube Success: Project-Based Marketing

Our training program is designed to give students real, hands-on experience through a project-based approach. This means that instead of only learning theory, students will actively work on practical projects throughout the course.

Each student will create, design, and develop their own project, gaining real-world skills as they go. This hands-on method helps students truly understand the tools and techniques by using them in action, making them ready for real-life challenges. Through this approach, students will build confidence in their abilities and be better prepared for future work opportunities.

  1. Introduction & Strategy Development

    Class 1: Introduction to YouTube Marketing
    • Why YouTube? Understanding the Platform's Potential
    • YouTube as a Marketing Tool: Benefits and Trends
    • Understanding the YouTube Algorithm: Key Factors for Growth
    • Types of Content That Work Best on YouTube: Explainers, Vlogs, Reviews, Tutorials
    Class 2: Developing a YouTube Channel Strategy
    • Defining Your Niche and Audience Persona
    • Setting Clear Channel Goals: Branding, Engagement, Revenue
    • Competitor Analysis: Learning from Top Channels in Your Niche
    • Planning Content: Consistency, Frequency, and Upload Schedule
  2. Channel Setup & Branding

    Class 3: Setting Up Your YouTube Channel
    • Creating and Optimizing a YouTube Channel
    • Channel Name, Description, and Keywords
    • Customizing Channel Layout: Sections, Playlists, Featured Content
    • YouTube Studio Overview: Dashboard, Analytics, and Settings
    Class 4: Branding Your Channel
    • Designing Eye-Catching Channel Art & Thumbnails
    • Crafting a Compelling Channel Trailer
    • Best Practices for Video Intros and Outros
    • Using Branding Watermarks and Logos
  3. Video Content Creation

    Class 5: Video Planning & Scripting
    • Planning Content That Engages and Converts
    • Scripting for Different Video Types: Tutorials, Reviews, Q&A, etc.
    • Writing Compelling Video Titles & Descriptions
    • Video Content Structure: Hook, Story, CTA
    Class 6: Filming Techniques & Equipment
    • Basics of Video Production: Camera, Lighting, and Audio
    • Affordable Equipment for Beginners vs. Professional Setup
    • Filming Tips: Angles, Framing, and Shot Composition
    • Video Recording & Editing Tools: Adobe Premiere, Final Cut Pro, iMovie, etc.
  4. Video Editing & Optimization

    Class 7: Video Editing Essentials
    • Editing Basics: Trimming, Transitions, Effects, and Text Overlays
    • Adding Background Music, Sound Effects, and Voiceovers
    • Creating Captivating Thumbnails: Design Tips & Tools (Canva, Photoshop)
    • Editing Software Demonstrations: From Basic to Advanced
    Class 8: Video SEO & Optimization
    • Understanding Video SEO: Keywords, Tags, and Descriptions
    • Crafting Optimized Titles, Tags, and Meta Descriptions
    • Using YouTube Analytics to Improve Video Performance
    • Closed Captions & Subtitles for Broader Reach
  5. Promotion & Engagement

    Class 9: Promoting Your YouTube Channel
    • Utilizing Social Media for YouTube Promotion
    • Collaborations & Influencer Marketing on YouTube
    • Building a Content Funnel: From YouTube to Other Platforms (Blogs, Instagram, Email)
    • Paid Promotion: YouTube Ads Overview and Best Practices
    Class 10: Engagement & Community Building
    • Responding to Comments & Building a Loyal Subscriber Base
    • Leveraging YouTube Live for Real-Time Interaction
    • Using Polls, Community Posts, and YouTube Stories to Engage Viewers
    • Analyzing Audience Retention & Engagement Metrics
  6. Analytics, Monetization & Scaling

    Class 11: YouTube Analytics & Performance Monitoring
    • Key Metrics: Watch Time, CTR, Engagement Rate, Average View Duration
    • Understanding YouTube Analytics Dashboard
    • Using Analytics to Adjust Content Strategy
    • Tools for Channel Analysis and Improvement (TubeBuddy, VidIQ)
    Class 12: Monetization & Scaling Your Channel
    • YouTube Partner Program: Eligibility and Requirements
    • Other Monetization Options: Sponsorships, Affiliate Marketing, Merchandise
    • Strategies to Scale: Creating Series, Multi-Channel Networks, Expanding Beyond YouTube
    • Final Project: Create and Present a YouTube Marketing Plan
    • Course Wrap-Up & Certification Guidance