Become a Brand Builder & Growth Expert

Starting From

Mar 09, 2026

Duration: 2 months

Class Timing: To be mutually decided with Students

Mode Of Training: Online & On Campus

22,000 PKR

Apply Now

2 Months Course with Additional 3 months Support
Trainer Support through Enablers Bootcamp Group
The Upgrade Private Enablers Community Access
Preference for WORC Seat Allocation

Online & On Campus

Master the art of building powerful brands with this complete Brand Management training, covering strategy, identity, pricing, digital branding, and real-world case studies.

WHAT WILL I LEARN IN BRAND MANAGEMENT TRAINING?

Understand how to build, position, and manage strong brands in competitive markets.
Learn branding strategies, naming techniques, pricing models, and customer loyalty frameworks.
Develop skills in personal branding, social media branding, and content strategy.
Apply real-world brand management concepts through global and local case studies.

REQUIREMENTS

Access to a computer with an internet connection.
Willingness to learn and apply branding concepts through practical examples.
No prior branding experience required — beginners are welcome.

BRAND MANAGEMENT TRAINING DETAILS

This training takes you from branding basics to advanced brand strategies through structured modules, practical examples, and real-world case studies, helping you build, grow, and manage successful brands.

Module 1: Introduction to Brand Management
- Brand Management Basics
  - Understanding Brand Management
  - What is a brand and how it is developed
  - Branding VS Marketing
  - Importance of Brand Management
  - Understanding Brand Personality and Brand Voice
- Branding Element Fundamentals
  - Importance of Logo in Branding
  - Brands Name, Tagline and Color Pallets Essentials
  - How Brand Elements shapes the Brand Personality
  - How a Brands Personality is shaped with Branding Elements
  - Local and International Brands Case Studies
- Brands Tone, Voice and Personality
  - Understanding Brands Tone
  - How tone of voice influences customers
  - Why Brands Tone Matter
  - Importance of Brand Management in Digital Era
  - Case Studies of Successful Pakistani Brands
Module 2: Types of Brand Management
- Brand Management Types
  - Product Branding Essentials
  - Service Branding Overview
  - Personal Branding Benefits
  - Importance of Employer Branding
- Brand Name Essentials
  - How to choose a Brand Name
  - Key elements of choosing Brand Names
  - Brand Naming Techniques
  - Tips for choosing best and meaningful Brand Names
  - Case Studies of Brand Names
- Branding VS Marketing Essentials
  - Understanding Branding
  - Maslow Hierarchy of Needs and Theory of Motivation
  - Branding VS Marketing
  - Importance of Brand Management in Digital Era
  - Customer Loyalty Concept
  - Foundations of Brand Management
  - Brand Mission Vision and Core Values
  - Brand Personality and Trust
  - Brand Unique Value Proposition
- Understanding Brand Management Terms
  - Brand Essence and Brand Leveraging
  - Brand Performance and Brand Measurement
  - Brand Audit and Brand Positioning
  - Brand Identity and Brand Image
  - Understanding Brand Management Terms
Module 3: Brand Management Strategies
- Understanding Brand Strategies Essentials
  - Brand Extension VS Line Extension
  - Branded House VS House of Brands
  - Case Studies of Brand Extensions and Line Extensions
  - Case Studies of Branded House and House of Brands
- Brand Revitalization
  - Brand Revitalization Concept
  - Brand Revitalization Significance
  - Case Studies of Niche Branding
- Niche Branding
  - Niche Branding Concept
  - Why Niche Branding is Important
  - Case Studies of Niche Branding
- Brand Hierarchy
  - Brand Hierarchy Levels
  - How to create Brand Hierarchy
  - Case Studies of Brand Hierarchy Levels
- Brand Portfolio
  - Brand Portfolio Strategy
  - Brand Portfolio Management
  - Case Studies of Brand Portfolios
- Brand Loyalty
  - Brand Loyalty Concept
  - Benefits of Brand Loyalty
  - Types of Brand Loyalty
  - Factors affecting Brand Loyalty
  - Case Studies of Brand Loyalty
- Brand Re-Launch
  - Brand Relaunch Concept
  - Brand Relaunch Need and Process
  - Case Studies of Brand Re-Launches
- Brand Association
  - Brand Association Concept
  - Types of Brand Association
  - Brand Association Map
  - Case Studies of Brand Association
- Co-Branding
  - Co-Branding Essentials
  - Types of Co-Branding
  - Co-Branding for Business Growth
  - Benefits of Co-Branding
  - Case Studies of Co-Branding
Module 4: Branding Strategy Essentials
- Types of Branding Strategies
  - Product Branding Strategy
  - Service Branding Strategy
  - Corporate Branding Strategy
  - Retail Branding Strategy
  - Cultural Branding Strategy
  - Geographic Branding Strategy
  - Personal Branding Strategy
  - Co-Branding Strategy
  - Activist Branding Strategy
  - Ingredient Branding Strategy
  - Online Branding Strategy
  - Offline Branding Strategy
  - Case Studies of Branding Strategies
- Brand Awareness
  - What is Brand Awareness and why it is important
  - Brand Awareness Types
  - How to build and measure Brand Awareness
  - Brand Awareness through Social Media
  - Brand Awareness VS Reach VS Estimated Recall Lift
  - Case Studies of Offline VS Online Brand Awareness Campaigns
Module 5: Pricing Strategy Models
- Pricing Strategy Essentials
  - Why Pricing Strategy is important
  - Understanding Pricing Strategies
  - Role of Pricing in Brand Management
- Cost Plus and Value Based Pricing Strategy
  - Cost Plus Pricing Model
  - Markup Cost Calculation in Cost Plus Model
  - Value Based Pricing Model
  - How to implement Value Based Pricing Model
  - Understanding Value Elements
  - Case Studies of Value Based Pricing Strategy
  - Case Studies of Cost Plus Pricing Strategy
- Competitive Pricing Strategies
  - Competitive Pricing Strategy Essentials
  - Understanding Types of Competitive Pricing Strategy
  - Price Matching Strategy
  - Price Skimming Strategy
  - Penetration Pricing Strategy
  - Case Studies of Price Skimming and Penetration Pricing
  - Case Studies of Competitive Pricing Strategy
- Pricing Strategies for Brands
  - Dynamic Pricing Strategy
  - Premium Pricing Strategy
  - Case Studies of Dynamic and Economy Pricing Strategy
  - Case Studies of Premium and Freemium Pricing Strategy
- Psychological Pricing Strategies
  - Understanding Psychological Pricing
  - Charm Pricing
  - Bundle Offers
  - Limited Time Offers
  - Early Bird Discounts
  - Decoy Pricing Strategy
  - Economy Pricing Strategy
  - Freemium Pricing Strategy
  - Limited Stock Approach
  - Detailed Case Studies of all Psychological Pricing Strategies
Module 6: Brand Management Models
- Brand Architecture
  - Brand Architecture Concept
  - Why Brand Architecture is important
  - Brand Architecture Optimization and Benefits
- Brand Recognition
  - Why Brand Recognition is important
  - Stages of Brand Recognition
  - How to measure Brand Recognition
  - Brand Recognition Strategies
  - Brand Recognition Case Studies
  - Brand Recall VS Brand Awareness
- Brand Management Models
  - Aakers Brand Personality Model
  - Brandz Model of Brands Equity
  - Kellers Brand Equity Model
  - Brand Asset Valuator Model
  - Brand Equity Model
  - Case Studies of Brand Management Models
Module 7: Personal Branding
- Personal Branding in Digital Era
  - Why Personal Branding matters in 2026
  - Key Role of Personal Branding in Brand Management
  - Key Components & Aspects of Personal Branding
  - How Brands evolve through Personal Branding
  - Brand Experiences and Personal Branding
  - Case Studies of Brands practicing Personal Branding
- Understanding Personal Branding
  - Personal Branding Essentials
  - Personal Brand VS Corporate Brand
  - Case Studies of Local and Global Strong Personal Brands
  - Content Strategy for Personal Branding
- Personal Branding on Social Media Platforms
  - Role of Personal Branding on Social Media
  - Personal Branding – Tool for Success on Social Media
  - How to get leads on Social Media through Personal Branding
Module 8: Brand Management on Social Media
- Social Media Branding
  - Understanding Social Media Branding
  - Role of Social Media in Brand Management
  - Brand Development VS Brand Management on Social Media
  - How Branding enhances the customer trust on Social Media
  - Role of Graphics in Brand Management
  - Visual Storytelling through Effective Brand Management on Social Media
  - Understanding Social Media Platforms for Brand Management
  - Case Studies of Local and Global Brands on Social Media
- Brand Presence on Social Media Platforms
  - Social Media Platform Selection Strategy
  - Instagram Branding for Brand Story Telling
  - Facebook Branding for Community Building
  - LinkedIn Branding for Corporate Connections
  - YouTube and TikTok Branding for Brand Awareness
  - Threads Branding for Emerging Online Presence
  - WhatsApp for Business Branding for Sales and Leads
- Content Strategy for Brand Management
  - Content Pillars for Branding
  - Brand Storytelling Techniques
  - Educational and Promotional Content
  - Content Calendar and Tools for Brand Management
  - User Generated Video Essentials – UGC Videos for Branding
Module 9: Brand Manager Careers
- Brand Managers
  - Roles and Responsibilities of Brand Manager
  - Brand Manager VS Brand Marketer
  - Brand Identity Maintenance
  - Brand Management Tools used by Brand Managers
  - Brand Managers on Social Media Platforms
- Brand Marketers
  - Roles and Responsibilities of Brand Marketer
  - How Brand Marketers help in Branding
  - Brand Strategy Development
  - Brand Marketing Strategies
  - Brand Manager and Brand Marketer Liaison
- Brand Ambassadors
  - Roles and Responsibilities of Brand Ambassador
  - Reels of Brand Ambassadors
  - Characteristics of Brand Ambassadors
  - Celebrity Endorsements Benefits
- Brand Manager Careers
  - How to become Success Brand Manager
  - Social Media Brand Management Jobs
  - Brand Management Agency Creation
  - Brand Management Services on Freelance Platforms
Module 10: Brand Management Case Studies
- Successful Brands – Case Studies
  - Apple: Innovation and Design as Brand Identity
  - Nike: Building a Global Brand Through Storytelling and Innovation
  - Tesla: Revolutionizing the Automotive Industry Through Innovation and Sustainability
  - Amazon: Transforming Retail and Beyond
  - Zoom: Connecting the World Through Video Communications
  - Coca-Cola: Quenching the World’s Thirst for Over a Century
  - TikTok: A Dance with Global Success
  - Netflix: Redefining the Future of Entertainment
  - Airbnb: Disrupting the Hospitality Industry
  - Starbucks: Brewing Success Through Innovation and Responsibility
  - The Walt Disney Company: A Kingdom of Creativity and Innovation
  - McDonald’s: Serving Success with a Side of Innovation
  - Dove (Unilever): Crafting Beauty and Confidence
  - IKEA: A Symphony of Design, Affordability, and Sustainability
  - LEGO: Building Blocks of Innovation and Success
  - Spotify: Transitioning from Music Sales to Subscription Streaming

Become a Brand Builder & Growth Expert

Mar 09, 2026

22,000 PKR

WHAT WILL I LEARN IN BRAND MANAGEMENT TRAINING?

REQUIREMENTS

BRAND MANAGEMENT TRAINING DETAILS

Module 1: Introduction to Brand Management

Module 2: Types of Brand Management

Module 3: Brand Management Strategies

Module 4: Branding Strategy Essentials

Module 5: Pricing Strategy Models

Module 6: Brand Management Models

Module 7: Personal Branding

Module 8: Brand Management on Social Media

Module 9: Brand Manager Careers

Module 10: Brand Management Case Studies