What you'll learn
The SEO (Search Engine Optimization) is designed to teach you the
concept behind Google search engine algorithm that you may apply to a career in digital
advertising
and marketing or online content development including on-page and off-page optimization,
accomplishing search-centred website audits, and aligning search engine optimization
with usual commercial
enterprise strategies. It will take you from an absolute amateur to an effective SEO
practitioner with advanced information on search engines.
What does this certification cover?
- A framework technique to
SEO: In preference to train you, a fixed of procedures with the
intention to have a restricted shelf-life, this focuses on constructing a solid
knowledge of the fundamental way of how search engines work. It is this
understanding so that it will allow you to build your own strategies, give you your
own processes and out-tempo your
competition.
- Technical SEO: We'll take
you from an understanding of how search engines crawl, render and index the web,
through to the details of how to get your hands dirty and
implement schema, canonical and hreflang tags.
- Link building: Links are
still one of the most important ranking factors in Google. We'll go through the
details of different link-building strategies, tactics, and tools.
- Scope of SEO: If you have
SEO expertise, you can work as a freelancer on sites like Fiverr, Upwork, and
Freelancer.com. To make a good profit, you can launch your own e-
commerce websites and rank them on search engines. You can also advertise affiliate
deals and launch your own blogs and affiliate marketing websites.
