Social Media Management | Enablers

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Social Media Marketing

Sessions Venue
Online & On Campus Apply Now

Benefits to join Boot Camp

1.5 Months of Detail Sessions (Face to Face & Online)

Enablers Trainer Support Program (EMS)

Dedicated Student Support on Private Facebook Group

The Upgraded Private Enablers Community

Module Breakdown

Now…here’s something SUPER EXCITING that we have to share with you…

This is a complete overview of the actions you will take while building your business with the Enablers.

  • What is Social Media Marketing?
    • Importance of social media for businesses
    • Benefits: brand awareness, customer engagement, sales generation
  • Overview of Social Media Platforms
    • Meta (Facebook & Instagram)
    • TikTok
    • LinkedIn
  • Setting Realistic Goals
    • Setting SMART goals for social media marketing
    • Defining KPIs (Key Performance Indicators)
  • Creating a Social Media Strategy
    • Understanding your audience
    • Identifying your business objectives
    • Choosing the right platforms for your business
  • Content Calendar Basics
    • Planning content for consistency
    • Scheduling tools (Buffer, Hootsuite, Meta Business Suite)
  • Creating a Facebook Business Page
    • Setting up your profile, adding business details, and branding
  • Instagram Business Profile Setup
    • Setting up Instagram for business use
  • Meta Business Suite Overview
    • Meta’s tools: Business Portfolio, Ads Manager, Events Manager, Insights, and more
  • Creating Content for Facebook & Instagram
    • Image and video guidelines for posts and stories
    • Writing effective captions and using hashtags
  • Engagement Strategies
    • How to interact with followers (comments, DMs)
    • Using polls, quizzes, and live videos for engagement
  • Understanding Content Types
    • Static posts, videos, reels, stories, and live sessions
    • User-generated content (UGC)
  • Tools for Content Creation
    • Canva: Creating visuals
    • Simple video creation with apps like InShot, Capcut, TikTok, or Instagram’s native tools
  • Writing Effective Captions
    • How to write engaging, clear, and concise captions
    • Importance of Calls-to-Action (CTA) and how to use them effectively
  • Building a Business Brand
    • Defining your brand values and voice
    • How to maintain consistency across all posts and platforms
  • Personal Branding for Freelancers
    • How to build a personal brand on social media (especially on LinkedIn)
    • Positioning yourself as an expert in your niche
  • Setting up a TikTok Business Profile
    • Profile optimization for business use
    • Introduction to TikTok’s creative tools and features
  • Understanding TikTok’s Algorithm
    • How TikTok decides what content gets shown to users
    • Exploring trends and how to leverage them for your business
  • Creating Engaging TikTok Videos
    • Tips for creating viral videos (using trends, challenges, and music)
    • How to create effective captions and hashtags on TikTok
  • Building Engagement on TikTok
    • Using TikTok’s interactive features like Duets, Stitches, and Comments
    • Collaborating with influencers and using UGC for engagement
  • Setting up a LinkedIn Business Profile
    • How to create and optimize your LinkedIn business page
    • Importance of LinkedIn branding for businesses
  • LinkedIn Profile Optimization
    • Optimizing your personal LinkedIn profile for business visibility
    • Building a professional network on LinkedIn
  • Creating Content for LinkedIn
    • Writing engaging posts, articles, and sharing company updates
    • Visual content strategies for LinkedIn (images, slides, video)
  • Networking Strategies on LinkedIn
    • How to connect with industry leaders and potential clients
    • Joining and creating LinkedIn Groups for engagement
  • Meta Analytics and Insights
    • Understanding Facebook & Instagram Insights
    • Key metrics to track: engagement, reach, impressions
  • TikTok Analytics
    • Understanding TikTok’s built-in analytics
    • Metrics that matter: views, interactions, engagement rate
  • LinkedIn Analytics
    • Tracking engagement on LinkedIn posts and ads
    • Measuring campaign success with LinkedIn Analytics
  • Developing a Social Media Marketing Campaign
    • Choose a platform (or combination of platforms) and create a marketing plan
    • Develop content, set objectives, and identify KPIs
    • Present your strategy for feedback

MOMENTS TO BE REMEMBERED